Day 1: Marketing Fundamentals

Module 1: Introduction to Marketing

• Definitions and core marketing concepts
• Importance of marketing for business growth

Module 2: Understanding Customer Behavior

• Consumer decision-making processes
• Market segmentation and buyer personas

Module 3: Marketing Strategies and Tools

• The 4Ps: Product, Price, Place, Promotion
• Digital marketing: SEO, SEM, social media, and email marketing
• Content marketing and analyzing successful campaigns

Module 4: Osegi Pride – Asia’s #1 Marketing Game

• Role-play: Marketing your product to diverse audiences
• Group debrief and discussions

Day 2: Sales Excellence

Module 5: Sales Fundamentals

• Key components of the sales process
• Understanding metrics and KPIs

Module 6: Advanced Sales Techniques

• Communication skills for effective sales
• Handling objections and negotiation strategies
• Building rapport and trust with customers

Module 7: Customer Relationship Management (CRM)

• Importance of CRM in sales
• Using CRM tools for customer retention

Module 8: Speed Selling – Selling in Speed Dating Style

• Role-playing sales scenarios and pitching skills
• Feedback and improvement strategies