25/02/2025
Lead Generation Using Social Media Marketing
This course provides participants with the tools and techniques to leverage social media for lead generation effectively. By focusing on platforms like Facebook and Instagram, participants will learn to optimize accounts, create engaging content, and drive organic traffic to their businesses. Additionally, the course covers strategies for creating landing pages, nurturing leads, and improving customer experience.
This course is ideal for:
- Small Business Owners and Entrepreneurs
- Sales and Marketing Personnel
- Startups and Digital Marketers
- Social Media Marketers and SEO Specialists
- Anyone aiming to generate leads through social media
- Social Media Optimization: Set up and optimize Facebook and Instagram accounts for lead generation.
- Content Creation: Craft effective copy and engaging posts.
- Marketing Campaigns: Launch and manage social media campaigns.
- Lead Management: Capture and nurture leads using landing pages and email marketing tools.
- Customer Engagement: Enhance customer experience through social media platforms.
By the end of this course, participants will:
- Understand the impact of social media on business growth.
- Set up and optimize Facebook and Instagram business accounts.
- Analyze social media performance using insights and reports.
- Create landing pages to capture and nurture leads.
- Develop strategies to improve customer engagement and experience.
Day 1
Module 1: Fundamentals of Social Media Marketing
- Understanding social media platforms and their impact
- Social media content strategies
Module 2: Facebook Marketing
- Setting up and optimizing a Facebook page
- Driving organic traffic and increasing engagement
Module 3: Instagram Marketing
- Creating and optimizing an Instagram business account
- Strategies for gaining followers and boosting visibility
Day 2
Module 4: Website and Landing Page Essentials
- Fundamentals of website marketing
- Creating effective landing pages
Module 5: Lead Generation Techniques
- Utilizing email marketing to nurture leads
- Managing customer data and improving user experience
Module 6: Campaign Management and Optimization
- Planning and executing social media campaigns
- Analyzing performance and making data-driven adjustments
This training helps participants harness the power of social media to generate leads, improve customer relationships, and drive business growth.
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Duration:
2 Days
Delivery Method:
Interactive training with live demonstrations, hands-on exercises, case studies, and group discussions
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